Throughout the ages, networking has always been an essential component in driving businesses. It does not matter what industry you are in, nor does it matter how good you are at providing your services, if you don’t know the right people then your business is bound to fail. Without knowing people, finding vendors and clients will be close to impossible.

This is why it is crucial to attend and make the best of all the networking events especially those that are focussed on your industry. Even if you work at a coworking space surrounded by other businesses, a single networking event has the potential to do more for your business than networking for a week or even months at your workplace. Just being at a networking event is not enough by itself, you will need to be actively involved as well. In this article, we have listed a few tips and tricks to make the most of San Diego networking events.


The urge to speak more than listening is the most common mistake that most people make when they first start networking. Giving in to this urge commonly results in sabotaging yourself and your company’s image so it can prove to be counterproductive. Your primary goal while networking at such events must be to forge positive business relations with others. This is only possible when the people who you are networking with get the impression that you are genuinely interested in what they have to say and are listening to them with your undivided attention. Body language matters a great deal as well.

Don’t Always Talk About Business

While networking, another common mistake that most people make is that they are always talking business. This is a mistake that even experienced networkers make as they may get carried away and just talk business. To forge strong connections, treat people like human beings. Engage with them on a personal level by asking them some personal questions. This is just as important as the business aspect. Remember that if they can connect with you on a personal level, only then will they be willing to do business with you.

One key tip – By revealing some personal information about yourself, you can get the flow going. According to experts, others are more willing and likely to reveal information about themselves if you open up about certain things about yourself first.

Quality Above Quantity

Networking events are always on the busy side as people from all walks of the industry are there to connect with like-minded individuals and establish business relations. It may seem like there are numerous opportunities to meet with the people who will enable your business to grow. This may naturally lead most people to believe that the more people they connect with, the better are their chances are in growing their business. However, this is a mistake. The more people you interact with, the more are your chances of forgetting the important details of the ones that are genuinely interested in doing business with you. To boost the process of establishing fruitful business bonds, focus on quality over quantity.

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